Guatemalan sugar industry promotes Road Culture program in children

Published: 10/05/2018

Guatemalan sugar industry promotes Road Culture program in children

The Guatemalan Sugar Industry, together with the Direction of Road Safety and Protection -Provial- of the Government of Guatemala and the multinational company 3M, inaugurated on October 4th a Program to increase the Road Culture in children from schools of the South of Guatemala. The program consists of an interactive workshop in which children learn by playing.

The Program is part of the actions of Corporate Social Responsibility of the Guatemalan Sugar sector and will be implemented in more than 40 schools during 2018 and 2019. The instruction will be given to children in preschool, elementary, middle school and High School.

For the children instruction, a “Road Safety Education Park” will be used, in which the children will learn in a practical way about the signaling of public roads, regulations and responsibilities of drivers, pedestrians and authorities. Approximately 70 children will participate in each training.

“Road safety education is part of building a responsible citizenship, since it promotes knowledge and compliance with the rules and regulations; for us is important that children learn about this subject since they are constantly exposed as pedestrians, as passengers and future potential drivers “, said Luis Miguel Paiz, Asazgua’s General Manager during the inauguration of the program.

This program was born as a joint effort of the Sugar Association of Guatemala –Asazgua-, Provial and 3M. Asazgua carried out the construction of the Road Education Park and the donation of 10 bicycles, while the 3M was responsible for the development of traffic signals. Provial staff is in charge of training children in schools

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